History of Northern Woods & Water
The idea of a northern highway corridor was originally contemplated by George Stevenson, a retired CN employee who lived in McLennan, Alberta. He rallied a few people together with trailers and motorhomes and started a cavalcade from Winnipeg, MB to Dawson Creek, BC with a second one returning from Dawson Creek to Winnipeg.
At each community along the way he shared the idea and support for the concept increased resulting in the incorporation of the Association in the four provinces 1974. Overtime the Association lobbied both the Federal and province governments to recognize the highway and eventually they put signs along the highway and added the route to the provincial highway maps.
At the time of the first cavalcade there where several portions of the highway that were gravel only. Today (2016) there still remains a portion of the Highway between The Pas, MB and Nipawin, Sk that remains unpaved.
George led the cavalcades for many years as the only tool for marketing the highway. The Association eventually had some billboards installed at each end on the highway and attended a few tourism tradeshows. A highway guide was produced for four years by Victory Impressions as well as a golf vacation video to entice golfers to travel the Highway and experience the many wonderful courses.
Unfortunately as the people with the vision moved or passed away the Association fell by the wayside. The Association was struck from the Alberta registry in 1993 after twenty years of work. Since that time there has been minimal marketing of the Northern Woods and Water Highway. George Stevenson passed away in 2003.